Experts Weigh in on the Nuances of Wallcoverings Fit to Print

March 30, 2024

Vision is maybe essentially the most acute sense with which humans discern information in regards to the world – within the context of interiors, space – a lot in order that it will probably elicit a visceral response. If utilized properly, wallpapers can dramatically support the aesthetic and energetic goals of a completely realized design. When introducing color, pattern, and texture at any scale, it’s necessary to think about how those elements might hold a deeper meaning and with whom there could also be resonance.

“I all the time bring it back to a sense place with my clients. Prioritizing what they’re navigating of their lives, and the effect that has on the intention and use of the space, is paramount to me,” says Sarah Rigano, vibrational designer and founding father of FORM + LIGHT. “From there I gently guide them toward what can be of biggest profit as our spaces are vital containers that may nurture, heal, and encourage us if we treat them so,” she adds. “For instance, someone in need of grounding, respite, or anxiety reduction? Organic shapes, reflections of the natural world, muted colours. Working through loss, grief, unease, or trouble sleeping? Soft colours, curved lines, blurred forms. Searching for inspiration, focus, boundaries? Daring patterns, strong lines, statement colours.”

With a market supersaturated in surface pattern designs and a myriad of options, it will probably be difficult to parse prints to seek out one accommodating of taste, budget, installation limitations, in addition to material, like printed, plaster, or textile. Laura Guido-Clark, the previous Creative Director of Materials Innovation at Herman Miller and founding father of Love Good Color, offers a roadmap for those searching for nuanced decision making – and a little bit of anthropological commentary on contemporary visual language. Guido-Clark breaks it down into 4 shared throughlines:

Vertical to Horizontal Symbology

Studies cite that horizontal lines are more calming than their vertical counterparts. Experts argue that horizontal lines represent wide open spaces and vastness, or primordially speaking where a threat can’t hide or be threatening as they’re visible from far-off. In contrast, vertical lines can imply grandeur or spirituality, broad gestures from the earth below to the heavens above. They may imply strength depending on the burden of the road where boldness, thickness, and opacity are in direct correlation to it.

Emotional Representation

A terrific deal of emotional response to wallpaper is derived from isomorphic correspondence – how the viewer interprets information, finds meaning, and formulates a response based on past experiences. Many colours, shapes, and patterns pull from nature and speak to an innate fondness to wildlife while others imbue prints with an otherwise intangible energy. Dynamic and kinetic energy is generated within the proximity and scale of print demanding attention. Visual vibrations generated restlessness.

Organic vs. Geometric

Compositions can comprise themselves with any combination of organic and geometric forms. Organic forms are present in the natural world and infrequently trade a way of uniformity or perfection for spirit, whereas geometric forms exist in stark contrast appearing man or machine made. It is usually the difference between flow and ease, or rigidness and order.

Color Story

Unlike a fair coat of paint only activated by its finish in the sunshine, wallpapers are multifaceted in color, often dominated by undertones. Monochromatic or analogous schemes imply a way of calm or harmony while contrasting color articulated through pattern can create vibrancy. Perception of color can be impacted by shape, shade, and proximity of other coloured elements.

The choice below represents a small swath of emotive and contemporary wallcoverings from powerhouse brands, intimate design studios, and solo illustrators. Of the roundup Guido-Clark adds: “I’m so enthusiastic about these, first because I like wallpapers and second because I imagine they signify an undercurrent of our innate desire for reference to nature. I do feel that they imply a way of softer landings, or perhaps our need for that emotion on this current time.”